How We Work
Business Consulting
FIND YOUR HOW is individualized business consulting for creators, authors, and speakers who already have the product — the book, the platform, the idea — and need the strategy and push to move it forward. The work starts with business strategy: a clear look at what's holding growth back, what's creating opportunity, and what needs to happen next. From there, business planning, positioning, growth strategy, and business development translate that direction into focused action.
FIND YOUR HOW doesn't stop at the plan... implementation support helps keep the work moving from strategy into measurable progress.
- Strategy & Growth
- Positioning
- Business Development
- Implementation
Training & Coaching
Most creators, authors, and speakers do not need more ideas. They need to know which one to do first. FIND YOUR HOW sets the order, then keeps you working through it. One-on-one, group, or mastermind — whichever fits how you work.
One-on-One Coaching
We start with what you already have: the business, the book, the idea already in motion. From there, it's direct, ongoing work together, sessions built around your specific decisions, with someone keeping you on track between them.
Book a Coaching CallGroup Coaching
A small group of creators, authors, and speakers building the systems they need for growth, together. You get the structure of a guided program and the perspective that comes from working alongside others doing the same thing.
Book a Coaching CallMasterminds
A peer group for creators, authors, and speakers ready to think bigger and work through what's next. Members bring real challenges to the room and get perspective from others building alongside them, in a space built for honest conversation.
Book a Coaching CallWorkshops and Retreats
FIND YOUR HOW hosts workshops, trainings, seminars, and retreats for creators, authors, and speakers who need to step out of the day-to-day and look at their business differently. These are working sessions: a chance to learn from others, talk through real challenges, and work on your own business instead of just taking notes.
Formats range from single-day sessions to multi-day retreats, with practical frameworks and next steps participants can take back to their business.
Not sure what comes next?
Six questions to help you figure out what needs to happen next with what you've already built — a book, a business, a message, an audience, an idea.
About
Clients describe Bárbara in three words: Strategic. Trusted. Hands-on.
Bárbara Caraballo is the founder of FIND YOUR HOW. For over a decade, she has advised leaders — including Fortune 500 CEOs, bestselling authors, and Thinkers50 thinkers — on strategy, positioning, and growth. She founded FIND YOUR HOW for creators, authors, and speakers who need more than advice — they need a clear path forward and someone to help execute it.
With a Master's in Neuromarketing, she brings the discipline of behavioral science to how a business's positioning is framed, named, and remembered. Bilingual in English and Spanish, she's known for seeing the whole board — and for building strategies that compound long after the first conversation.
